The Big Problem

Most policies are lifeless documents, written for auditors, forgotten by employees.  Leaders miss the opportunity to use the quality policy as a strategic tool. People feel disconnected because policies don't guide daily decisions.

Our Proposal

By the end of this course, you will: Translate strategy into a clear quality policy that inspires and directs. Make strategic choices visible so people know what matters. Align daily decisions with organizational goals through a living policy.  Gain confidence in audits and leadership meetings by showing real impact.

What's Included

- Step-by-step modules on how to write and refine a quality policy.  - Templates & examples to adapt directly to your organization.  - Practical exercises to connect policies with strategy. - Instructor feedback on your drafted policy. (as a bonus for early enrollees.) - Recorded sessions you can revisit anytime. Bonus: Early enrollees get a 30-minute Policy Review Session with Carlos Pereira da Cruz.

Who Is This For?

This course is for: - Quality managers tired of policies that don't resonate. - Consultants who want to deliver more than compliance. - Leaders who want to instill strategy into everyday decisions.

About the Course

Too many Quality Policies end up as framed clichés — “we are committed to quality, customer satisfaction, and continual improvement.” They tick the ISO 9001 box but don’t align people or guide decisions. This course shows you how to turn your Quality Policy into a real management tool. You’ll learn to: - Translate your current strategy into a clear strategic direction. - Determine your target customers and what they truly value. - Define the capabilities your company must excel at. - Connect commitments to daily work and measurable objectives. By the end, you’ll write a Quality Policy that not only satisfies ISO 9001:2015 requirements but also passes the Roger Martin test — reflecting real choices, not platitudes. Your Quality Policy will stop being wall decoration. It will become your organization’s compass for alignment, focus, communication, and improvement.

Meet Your Instructor

I’m Carlos Pereira da Cruz, a consultant, trainer, and writer who believes that business thrives not in perfect competition but in the unique value each company creates.  For more than three decades, I’ve helped organizations use management systems like ISO 9001 and ISO 14001 not as compliance tools, but as engines for strategy, culture, and performance.  I write, teach, and guide leaders who want to turn standards and systems into real competitive advantage — because imperfect competition, where you stand out and win on your terms, is where growth truly happens.

Course Curriculum

5 Chapters · 25 Lessons

  1. 1

    Module 1 - What is a quality policy and why does it matter?

    1. Module 1 - What is a quality policy and why does it matter? Free preview
    2. Handout - Module 1 Free preview
    3. (Included in full purchase)

      Ideal state - Current state - Obstacles and Challenges

    4. (Included in full purchase)

      Scenario-based reflection

    5. (Included in full purchase)

      Quiz - End of Module 1

  2. 2

    Module 2 - Do you already have a Quality Policy, really?

    1. (Included in full purchase)

      Module 2 - Do you already have a Quality Policy, really?

    2. (Included in full purchase)

      Handout - Module 2

    3. (Included in full purchase)

      Strategy is Choosing!

    4. (Included in full purchase)

      Quiz - End-of-module

  3. 3

    Module 3 - Finding the strategy you already have

    1. (Included in full purchase)

      Module 3 - Finding the strategy you already have

    2. (Included in full purchase)

      Strategy, Customers, Ecosystem, and Capabilities

    3. (Included in full purchase)

      The Stobachoff Curves: What They Are, Why They Matter, and How to Build Them

    4. (Included in full purchase)

      Jobs to Be Done and Critical Capabilities: Building What Truly Matters for Target Customers

    5. (Included in full purchase)

      Case Study 1: Vitrumo

    6. (Included in full purchase)

      Case Study 2: Velocraft Bicycles

    7. (Included in full purchase)

      Case Study 3: Netlink Services

    8. (Included in full purchase)

      Quiz (end-of-module)

  4. 4

    Module 4 - Building a quality policy that works

    1. (Included in full purchase)

      Module 4 - Building a quality policy that works

    2. (Included in full purchase)

      Building a Quality Policy that Works

    3. (Included in full purchase)

      Quiz (end-of-module)

  5. 5

    Module 5 - Making the quality policy live in the organization

    1. (Included in full purchase)

      Module 5 - Making the quality policy live in the organization

    2. (Included in full purchase)

      Module 5 - Making the quality policy live in the organization

    3. (Included in full purchase)

      Mini Case Study Exercise - Is the Quality Policy Alive?

    4. (Included in full purchase)

      Mini Case Study Exercise - Is the Quality Policy Alive? (Services)

    5. (Included in full purchase)

      Quiz (end-of-module)

What People Are Saying

  

Classification and comments to the questions "How likely is it that you would recommend this webinar to a friend or a colleague?" and "What could be improved in the webinar?" regarding the September 25, 2025, webinar on "The Process Approach - What it is, why it is important, and how to do it"
 

  

Some comments to the question "What was the most helpful?" regarding the September 29, 2022, webinar en "How to perform an internal audit remotely"
 

 

Some comments to the question "What was the most helpful?" regarding the September 29, 2022, webinar en "How to perferm an internal audit remotely"
 

 

Some comments to the question "What was the most helpful?" regarding the March 31, 2022, webinar on "How to implement risk management in ISO 9001:2015"
 

 

Some comments to the question "What was the most helpful?" regarding the March 3, 2022, webinar on "How to perform an ISO internal audit"
 

 

Some comments to the question "What was the most helpful?" regarding the January 13, 2022, webinar on "Measurement, analysis, and improvement according to ISO 9001:2015"
 

 

Some comments to the question "What was the most helpful?" regarding the February 3, 2022, webinar on "How to perform an internal audit remotely"
 

 

Don’t settle for a dusty document. Create a quality policy that makes strategy tangible.

Join now and give your organization a compass for daily decisions.

€39,99

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